{"id":29659,"date":"2020-07-24T11:30:27","date_gmt":"2020-07-24T09:30:27","guid":{"rendered":"https:\/\/www.bodegasprotos.com\/?p=29659"},"modified":"2020-07-22T13:15:37","modified_gmt":"2020-07-22T11:15:37","slug":"vino-y-venta-online-un-buen-maridaje","status":"publish","type":"post","link":"https:\/\/www.bodegasprotos.com\/es\/blog\/vino-y-venta-online-un-buen-maridaje\/","title":{"rendered":"Vino y venta online: \u00bfun buen maridaje?"},"content":{"rendered":"<p style=\"text-align: justify; text-justify: inter-ideograph;\">La situaci\u00f3n actual que el mundo est\u00e1 viviendo, est\u00e1 teniendo como efecto colateral grandes consecuencias en la econom\u00eda.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Una de las causas de este batacazo ha sido el confinamiento, que paraliz\u00f3 durante tres meses la venta f\u00edsica de productos y sectores enteros, como la hosteler\u00eda.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Esto ha obligado a muchos comercios a lanzarse a los brazos del e-commerce para llegar a sus clientes y evitar el cierre. Llegados a este punto nos preguntamos, vino y venta online : \u00bfun buen maridaje?<\/p>\n<h2 style=\"text-align: justify; text-justify: inter-ideograph;\"><b>\u00bfC\u00f3mo lo ha logrado el sector del vino?<\/b><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">En el caso de las bodegas, la mayor\u00eda de sus ingresos provienen de la hosteler\u00eda, quiz\u00e1, el sector m\u00e1s castigado por la pandemia.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Es, por ello, que muchas de ellas\u00a0han optado por lanzarse al mundo digital y reforzar su venta online.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Mediante ofertas y <a href=\"https:\/\/www.bodegasprotos.com\/es\/en-portada\/protos-lanza-su-caja-solidaria-en-apoyo-al-sector-hostelero\/\">campa\u00f1as solidarias<\/a>, las bodegas han logrado animar a los espa\u00f1oles a realizar sus compras a trav\u00e9s de este canal.<\/p>\n<div id=\"attachment_29667\" style=\"width: 281px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-29667\" class=\"size-medium wp-image-29667\" src=\"https:\/\/www.bodegasprotos.com\/wp-content\/uploads\/2020\/07\/Protos-pack-Hosteleria-271x300.jpg\" alt=\"Vino y venta online: \u00bfun buen maridaje?\" width=\"271\" height=\"300\" srcset=\"https:\/\/www.bodegasprotos.com\/wp-content\/uploads\/2020\/07\/Protos-pack-Hosteleria-271x300.jpg 271w, https:\/\/www.bodegasprotos.com\/wp-content\/uploads\/2020\/07\/Protos-pack-Hosteleria-924x1024.jpg 924w, https:\/\/www.bodegasprotos.com\/wp-content\/uploads\/2020\/07\/Protos-pack-Hosteleria-768x851.jpg 768w, https:\/\/www.bodegasprotos.com\/wp-content\/uploads\/2020\/07\/Protos-pack-Hosteleria.jpg 1156w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><p id=\"caption-attachment-29667\" class=\"wp-caption-text\">Vino y venta online: \u00bfun buen maridaje?<\/p><\/div>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Es el caso de Protos, su <a href=\"https:\/\/tienda.bodegasprotos.com\/\">e-commerce<\/a> ha sido una gran oportunidad ya que <a href=\"https:\/\/www.elmundo.es\/loc\/famosos\/2020\/07\/18\/5f10069afc6c83b6418b4637.html\">ha podido incluso triplicar cifras<\/a>\u00a0a las del a\u00f1o pasado.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Asimismo, la opci\u00f3n de adquirir vino a trav\u00e9s de marketplaces especializados en vino como <a href=\"https:\/\/www.bodeboca.com\/\">Bodeboca<\/a>, <a href=\"https:\/\/www.vinoseleccion.com\/\">Vinoselecci\u00f3n<\/a> o <a href=\"https:\/\/www.vinissimus.com\/es\/\">Vinissimus<\/a> han ayudado a posicionar las ventas y ayudar a las bodegas a su comercializaci\u00f3n.<\/p>\n<h2 style=\"text-align: justify; text-justify: inter-ideograph;\"><b>\u00bfPor qu\u00e9 ahora?<\/b><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Esta situaci\u00f3n de encierro fue lo que anim\u00f3 a los consumidores m\u00e1s tradicionales a lanzarse a la compra a distancia.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Estos \u00e1nimos se vieron reforzados por las ofertas que las bodegas hacen al que compre por Internet y la eficacia mejorada de los tiempos de entrega durante la crisis.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Por todo ello, la venta online de vino aument\u00f3 nada menos que <a href=\"https:\/\/www.veintemillas.com\/ecommerce-salvara-al-mundo-del-vino\/\">un 55% en las tres primeras semanas del confinamiento<\/a>, y hasta un 80% de las bodegas intensificaron su e-commerce.<\/p>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\">Aunque todav\u00eda supone un porcentaje modesto de sus ventas, es un canal que ha llegado para quedarse.<\/p>\n<p>\u00bfT\u00fa qu\u00e9 opinas?, \u00bfson el vino y la venta online un buen maridaje?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La situaci\u00f3n actual que el mundo est\u00e1 viviendo, est\u00e1 teniendo como efecto colateral grandes consecuencias en la econom\u00eda&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":29662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-29659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vino y venta online: \u00bfun buen maridaje? - Bodegas Protos<\/title>\n<meta name=\"description\" content=\"La situaci\u00f3n actual que el mundo est\u00e1 viviendo, est\u00e1 teniendo como efecto colateral grandes consecuencias en la econom\u00eda. 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