The awards, which are internationally considered as the "Oscars of Branding ‘, involve the granting of the Superbrands status, which is synonymous of Excellence.
Superbrands is composed of a group of experts and consumers to select leading companies in our country for the excellence of their brand.
Since the September 22, 2011, BODEGAS PROTOS excellence has been recognized by Superbrands organization that selects and rewards 350 brands from over 80 countries in the field of branding. Coca-Cola, FC Barcelona, Asturias Central Dairy, Google and Repsol are some brands that have been chosen this year from more than 1,000 candidates with BODEGAS PROTOS.
The selection process for Superbrands 2011 has had the participation of a Council of Experts, consisting of a selection of accredited professionals from the world of marketing and branding, carrying out their activity in prestigious companies, business associations, universities, business schools and industry publications.
The Council of Experts was responsible for identifying a list of 350 brands finalists then underwent assessment of over 3,000 consumers, most notably as Protos as the only winery awarded.
Superbrands is synonymous of market consolidation, quality assurance and confidence to their audiences.
An award which adds to the long list of awards that Protos has won over 2011; gold medals at the Concours Mondial de Bruxelles for Protos Crianza and Reserva, Best Buy in Germany by Der Feinschmecker and Diamond Award for Protos Verdejo 2010 as the favorite wine of Women in Madrid.
15 | 05 | 2013
PROTOS CONSOLIDATES IT'S LEADERSHIP DURING THE CRISIS WITH INCREASES IN SALES AND PROFITS
This leadership allows to increase by 18% net profits from his winery in Ribera del Duero and having first accumulated net profits in its latest subsidiary in DO Rueda. In 2012, Bodegas Protos achieves a new record sales of 5.44 million bottles marketed and 28.6 million euros in more than 91 countries, becoming one of the most prestigious wineries of Spain. This improvement in turnover resulted ...
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15 | 07 | 2009
Protos Selección rated 90 points by Robert Parker
Source: Wine Advocate # 183 Jun 2009 Reviewer: Jay Miller Rating: 90 Maturity: Drink: 2011 - 2021 Current (Release) Cost: $75 (75) The purple-colored 2006 Seleccion has an aromatic array of toasty new oak, mineral, lavender, incense, and black cherry. On the palate it has a plush texture, the best balance of these three wines, and plenty of ripe fruit. It has several years of aging ...
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wine, a taste for moderation
